So you’re thinking what does it matter? The ingredients in natural skincare products don’t matter as long as the products work. I saw that exact comment on a skincare website recently.

I dont care whats in it as long as it works.

Firstly lets talk about why so many people are now turning to natural skin care products. The reasons seem to be twofold as far as I can tell.

1. Bit by bit there is a growing realization that there are some fantastic naturally occurring substances that really are very good for your skin.

There’s no doubt that this is true. For example I have written about Phytessence Wakame as an example. Phytessence Wakame is a seaweed found in Japan and is packed with some wonderful things that are so good for your skin. Science is discovering that Phytessence Wakame is one of the major reasons for why Japanese women have such good skin. They eat it.

A second example is Shea Butter, the oil from a tree found in Africa called the Shea tree. It is a very good natural moisturizer. There’s many more examples of naturally occurring substances that are very good for your skin and as good, often better, than the ingredients found in mainstream skin care products.

2. And more and more consumers are also finding out that there can be dangerous ingredients in big brand skin care products. Often because the more natural alternative is way more expensive than a chemical alternative.

I have written before about some of the chemical ingredients that can be found in many skin care products and cosmetics. And in some natural skin care products too.

So if you consider these 2 reasons for the big movement towards more natural skin care products it does seem to us that the ingredients that are found in your products ARE important.

You the consumer wants SAFE ingredients and EFFECTIVE ingredients. So the whole consumer movement towards all natural and organic skincare products is driven by a concern about what INGREDIENTS are in them.

We demand safe and effective products.

Do all natural skin care products contain only safe and effective ingredients? No sadly.

The good news though is that there are some excellent, safe and effective natural skin care products around.

The best natural skincare products are made by a company that clearly lists all the ingredients in it’s products on it’s website and is also a signatory to the Compact For Safe Cosmetics.

That’s persuasive. I’ll tell you the name of the company on my website.

Tags: Skin Care and Acne